What the Public Wants from Journalism in the Age of AI: A Four Country Survey

What the Public Wants from Journalism in the Age of AI: A Four Country Survey

Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it


Key Findings

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  1. Given the lack of consensus about what “Artificial Intelligence” encompasses, we use the term broadly to refer to “sciences, theories and techniques whose purpose is to reproduce by a machine the cognitive abilities of a human being.” While there is no agreed-upon technical definition, it is helpful to consider examples like Large Language Models (LLM), which are “trained” on data to recognize statistical patterns and use those patterns to generate plausible text. These kinds of models typically have too many parameters to be fully transparent or explainable, even for their creators. ↩︎
  2. Because surveys were conducted via telephone interviewers in Australia, Brazil and South Africa, compared with self-administered via internet in the U.S. (i.e., different modes), and because of known variability in survey responses across countries regarding social desirability and acquiescence, we primarily base comparisons on combined “somewhat” and “very” (important, challenging, etc.) responses. We also examine results by country rather than as one total. ↩︎